Microsoft Clarity's New Cookie Consent Requirements

On December 18th, Microsoft shared an important update about Clarity. By early 2025, websites using Clarity in the EEA, UK, and Switzerland will need to collect explicit user consent before placing cookies. This change is required to comply with local privacy regulations.

The email

Clarity Cookie Consent Requirements Announcement

What do you need to do?

Action Required:

• You must integrate the Clarity Consent API to collect/manage user consent for sessions in these regions.
• Without explicit consent, Clarity features like session recordings and funnel tracking won't work.

Rollout Timeline:

• Microsoft will enforce this requirement in early 2025. It's a good idea to start making updates soon.

Resources

• For technical details, visit the Clarity Client API Documentation.
• If you need help, contact Clarity's support team at clarityms@microsoft.com.

Why this matters

Privacy laws are evolving quickly, and this change could be the first of many.
Self-hosted tools and data ownership might become the better choice for compliance in the future.

A Self-Hosted Microsoft Clarity Alternative

I'm working on a self-hosted alternative called UXWizz. It's cookie-less, private, and gives you full control of your data.
This way, you don't need to rely on third-party cookies, simplifying privacy-law compliance.
You can get heatmaps and session recordings while keeping the data private, on your own server.
It's better for both your business and your visitors to not share stats and private data with another service/company.