Rebrand: userTrack is now UXWizz!

The name of the self-hosted analytics platform "userTrack" has been changed to "UXWizz".
In this blog post I will explain what lead to this rebranding.

Motivation

The main reason for rebranding userTrack is that nowadays "user tracking" has a negative connotation, and although userTrack is one of the most private ways in which you can handle website analytics (entirely self-hosted, cookie-less, no data centralization, no data shared with 3rd parties, provides various privacy settings, etc.), the name might still trigger negative thoughts.

This rebranding is based on the feedback received from several external people, potential and even existing customers.

A secondary reason for the rebranding is that the "userTrack.com" domain name is owned by bulk domain-trading agencies, asking a high price for it. I do not want to promote the domain flipping business as it provides no real value to the world. Their business relies on keeping domain names occupied for the sole purpose of reselling them at a higher price, thus hindering other businesses or entrepreneurs.

Finding another suitable name

The new name was chosen considering the following:

• Keep the current logo style, which focuses on the "u" character, thus the name has to start with "u".
• The ".com" domain name must be available
• The name has to be short, easy to say, easy to type.
• The name should suggest that using the platform makes you feel powerful, like having "super-powers" (compared to "userTrack" which makes it feel like you are doing something frowned-upon).

Found one: UXWizz

After searching for a while, I found a name to check all those boxes: "UXWizz".
The name is still based on two distinct words:

• 🎨 UX - The goal of the product is to improve the User Experience for both the visitors and webmasters by providing private, fast, easy-to-use and versatile ways of understanding user behavior and improving the website.
• ✨ Wizz - You are a wizard Barry! While using the dashboard you should feel like having magical powers and that all your questions can be answered in a few intuitive clicks.

New logo

Apart from changing the name (while keeping the "u" icon), I decided to brighten a bit the secondary color from black to a dark blue (otherwise the "wizz" part would pop out too more). I also played a bit with the dot on the "i", initially I made it a diamond, but everything felt too "square", so I made it a more abstract shape, sort-of resembling a flame/fireball.

Previous logo: userTrack New logo: UXWizz

Moving forward

I did like the "userTrack" name, but I think the new one will do better in terms of marketing. The new logo is similar to the previous one, but I still want to make some minor tweaks to it when I have the time.